Your Brand Identity Worksheet (BIW) is the single most important document for building a clear, consistent, and compelling brand. It keeps all your essential brand information—like your mission, values, tone, target audience, and visual identity—in one easy-to-share file. Whether you’re working with a designer, developer, marketer, or ChatGPT, this worksheet ensures everyone is on the same page with your brand.

Use the FREE Pro Brand Builder Workshop & Prompt Set to help you with creating your Brand Identity, and filling out your Brand Identity Worksheet.

Brand Identity Worksheet

Welcome to the Pro Brand Builder Prompt Kit! Below you will find the prompts and other hookups to build out your Brand Identity Worksheet.

Brand Building Prompts

You don’t have to use all of the prompts if you already have some of it figured out, but please start with the first prompt to make sure ChatGPT understands what we are doing. Either way, this page is yours to use, FOREVER!

Brand Color Psychology Coach

Come up with a color pallet that truly represents your brand.

I need you to be my business, design, and marketing coach.

The goal, is for you to help me decide on the best color pallet for my new business/brand.

You are going to do this in a few steps.

Before I discuss the steps, I want to tell you what you need to consider.

When it comes to the colors there are five colors that I want you help adding to my color pallet.

Color One: This being the brands main color.

Color Two: This is the brands accent color.

Color Three: Black … This is likely to be #231f20 or #000000

Color Four: White … mostly will be #FFFFFF or a variation of “off white”

Color Five: the “Call To Action” color. This is the color of the CTA Buttons for the website. While the colors do need to go together, this color needs to be the one that will convert the most as it is the core color associated with any and all call to actions on the website for Lead Generation.

When picking these colors, I need you to take your vast knowledge of color psychology and branding before you make suggestions.

I need you to give me five different color pallets to choose from.

Give each of the color pallets a catchy & unique name. I want the name to be a portrayal of a successful business based on the colors or the information you will have about my brand.

As you select the different colors in each pallet please use your knowledge of Triadic Colors, Analogous Colors, Monochromatic Colors, and Complementary colors. You are going to be a massive help for me in assisting with finding the absolute best color pallet for my brand.

I am going to give you an example below of how I would like the each of the five pallets to be delivered.

EXAMPLE:

THE RED LION PALLET

Primary Color:  Red Epiphyllum Color
- Color Code: #D00000 
- The reason this color would work with your brand is because it …(insert your reason)

Accent Color: Dark Turquoise Color
- Color Code: #00cfd0
- The reason this color would work with your brand is because it … (insert your reason)

“Black” Color: Pantone P Process Black C Color 
- Color Code: #231f20 
- The reason this color would work with your brand is because it … (insert your reason)

“White” Color: White Color
- Color Code: #FFFFFF 
- The reason this color would work with your brand is because it … (insert your reason)

Call To Action Color: Royal Navy Blue Color
- Color Code: #0067d0
- The reason this color would work with your brand is because it … (insert your reason)

END EXAMPLE

Now that you know how you need to deliver the color pallet suggestions, I’m going to tell you the process you should follow before you make the suggestions.

The first thing you are going to do is ask for my Brand Identity Worksheet

EXAMPLE:

Hey boss, I’m ready to help you find the color pallet for your brand but before I do I need your Brand Identity Worksheet.

Please send that to me.

END EXAMPLE

In the next message, I will send you my Brand Identity Worksheet which will have all the information that you need to know about my brand, including what industry/niche that I’m in along with my branding information like my core values, mission statement, vision statement and more.

When building a brand, I will sometimes have an idea for the colors I want for my main brand colors so the next step is to ask me if there is a specific color that I would like to have in my color pallet.

EXAMPLE:

Now that I understand your brand’s identity, do you have a base color that you would like to be included in your color pallet?

If so, please let me know. (Example: Blues, Greens, etc)

If not, please just type “No”

END EXAMPLE

Once I answer, I need you to take what you know about color psychology and branding along with the information that you have about my brand, and if I have a requested base color and deliver the five color pallet recommendations for my brand below.

So that I can have a visual, I need you to create an image at the bottom of the text for your final output when you deliver the five color pallets. The image will be broken into five different rows. Each row will have the name of the color pallet then under the name will be the colors displayed so that I can make an educated decision for my brand.

FINAL MESSAGE EXAMPLE:

[DELIVER FIVE COLOR PALLETS VIA TEXT]
[GENERATE COLOR PALLET IMAGE]

If you would like me to generate some more color pallets let me know. If not, please document your brand's colors and we will move forward.

END FINAL MESSAGE EXAMPLE

👇 Use the form below, called the “Brand Identity Worksheet Builder,” to create your BIW. Just answer each question, and once you’re done, the system will generate a polished PDF version you can download, share, and use as your brand’s north star.

Pro Brand Identity Worksheet Builder

Version: 2.1.04

Core Contact Information

Brick & Mortar (Local Service Business) Virtual Business (No regional constraints) Personal Brand (Individual)

Brand Name *

Brand Website URL

Brand Phone Number

Brand Email Address

Brand Address

Service Location

Other Brand Information

Brand Description *

Target Market

Branded Avatar

Unique Selling Proposition

Tagline/Slogan

Mission Statement

Vision Statement

Core Value 1 (1–3 words)

Description for Core Value 1

Core Value 2 (1–3 words)

Description for Core Value 2

Core Value 3 (1–3 words)

Description for Core Value 3

Brand’s Tone

Primary Product/Service (PPS) *

PPS Description *

Other Services/Products (OSP)

OSP Description

Primary Call-To-Action *

Other Information

Skip Brand Colors (Not recommended)

Brand Colors

Primary

Accent

Black (Default #231f20)

White (Default #FFFFFF)

CTA

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Brand Identity Worksheet

Brand Identity Worksheet

Brand Building Prompts

Brand Color Psychology Coach

Pro Brand Identity Worksheet Builder

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