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Creating an Inspiring Mission Statement for Your Brand: Tips and Examples

A mission statement is an important part of any brand’s identity. It serves as a guiding principle for decision-making and helps to create a sense of purpose and meaning for the brand. A great mission statement should be inspiring, motivating, and clear. Learn how to create an effective mission statement for your brand, plus see examples from some of the top brands in the world.
mission statement

What is a Mission Statement?

A mission statement is a brief statement of purpose that outlines the core values and beliefs of a company or brand. It is usually used to explain why a company or brand exists, and what they are trying to accomplish. A mission statement is typically included in a company’s official documents, such as its website, annual reports, and promotional materials.

A mission statement should be concise, clear, and inspiring. It should provide a sense of direction, and it should motivate and guide employees, customers, and stakeholders.

Why is a Mission Statement Important for Brands?

A mission statement is an important part of any brand’s identity. It serves as a guiding principle for decision-making and helps to create a sense of purpose and meaning for the brand. A mission statement can also help to differentiate a brand from its competitors and give customers a clear understanding of what the brand stands for. In addition, a mission statement can be used to inspire and motivate employees, which can lead to greater productivity and innovation.

Mission statements also provide a valuable tool for communication. They can be used to convey a brand’s core values to stakeholders and customers, and to explain what sets the brand apart from its competitors.

Examples of Great Mission Statements

A great mission statement should be inspiring, motivating, and clear. Here are some examples of mission statements from some of the most successful brands in the world.

Tesla: “To accelerate the world’s transition to sustainable energy.”

Apple: “To bring the best user experience to its customers through its innovative hardware, software, and services.”

Nike: “To bring inspiration and innovation to every athlete* in the world.”

Walmart: “To save people money so they can live better.”

Amazon: “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”

Starbucks: “To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.”

Disney: “To make people happy.”

Google: “To organize the world’s information and make it universally accessible and useful.”

Facebook: “To give people the power to share and make the world more open and connected.”

How to Write a Mission Statement for Your Brand

A mission statement is a valuable tool for any brand, but it can be difficult to know where to start. Here are some tips on how to write a great mission statement for your brand.

1. Define Your Values and Goals: Before you can write a mission statement, you need to define your brand’s values and goals. Take some time to think about the core values that make your brand unique, and what you hope to achieve.

2. Keep it Short and Simple: A mission statement should be concise and to the point. Avoid long, flowery language, and try to keep your statement to one or two sentences.

3. Make it Memorable: A mission statement should be memorable and inspiring. Try to use language that will stick in people’s minds, and make sure it communicates your brand’s core values and purpose.

4. Involve Your Employees: Get your employees involved in the process of writing a mission statement. Ask them for their input, and encourage them to share their ideas and opinions.

5. Test It Out: Once you’ve written your mission statement, test it out with your employees and continue reading customers. Ask them for their feedback, and make sure the statement resonates with them.

6. Revise and Refine: Don’t be afraid to revise and refine your mission statement. It’s an evolving document, and it should be updated as your brand evolves.

Having a great mission statement is an important part of any successful brand. A mission statement should be inspiring, motivating, and clear. It should communicate the core values and goals of the brand, and it should differentiate the brand from its competitors. Writing a great mission statement takes time and effort, but it can be an invaluable tool for any brand.

Last but not least, we wanted to share an amazing FREE TOOL that we found while working on this blog post.


Yup, you read that right! A.I. is slowly taking over and helping us take care of the hard work. This tool (free at the time of writing this) will take your answers from a 5 question form and generate a professional mission statement for you.

It is likely to need a little bit of tweaking but after a few minutes, this is what we got when we used it to write the new and improved mission statement for SaevusPro Media Group.

“At Built By Pro, our mission is to educate and empower entrepreneurs to build professional brands online. We believe that with the right tools and guidance, anyone can build a professional, and successful brand.”

As you can see, it helps.

As for now, that is all we have. If you have any questions, feel free to contact us. You can also get more amazing content like this in the FREE Pro Branding Guide.

Thank you for trusting us with your brand.

As always,

We’ll see you at the top!

Thank You For Reading!

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