Innovation, Expression & Unexpected Wins
July 7 is a date full of invention, creativity, and unexpected victories. It’s a powerful day to share bold ideas, showcase your process, and remind your audience that breakthroughs don’t always come with a spotlight—they’re often built in the background.
Let’s break down how your brand can use today to make meaningful content that both inspires and connects.
This Day in History: Key Events from July 7
- 1928 – Sliced Bread Hits Shelves for the First Time
Otto Frederick Rohwedder’s invention of the bread-slicing machine was used commercially for the first time by the Chillicothe Baking Company.
Marketing Idea: This is your chance to use the phrase “best thing since sliced bread” with a twist. Showcase something simple your brand has done that had a big impact—whether a product, service, or customer story. - 2005 – London Bombings
A tragic day marked by terror attacks in London.
Marketing Note: If referencing this, keep it respectful. Consider a message around unity, strength, or honoring resilience. - 1981 – President Reagan Appoints Sandra Day O’Connor
Reagan announces his intention to appoint the first woman to the U.S. Supreme Court. She would be confirmed two months later.
Marketing Idea: Highlight female leadership, trailblazers in your industry, or use this to spotlight team members or customers who’ve made history in their own way.
Celebrity Birthdays: Notable Figures Born on July 7
- Marc Chagall (1887–1985) – Russian-French artist known for surreal and dreamlike paintings.
- Ringo Starr (1940– ) – Drummer of The Beatles, symbol of rhythm, collaboration, and joyful simplicity.
- Jim Gaffigan (1966– ) – Comedian known for clean humor and observations on daily life.
- Michelle Kwan (1980– ) – Champion figure skater and U.S. diplomat.
- Hamish Linklater (1976– ) – Actor in stage and screen productions, known for wit and depth.
Marketing Idea:
- With Chagall and Ringo, go creative—talk about rhythm in business, simplicity in service, or your team’s harmony.
- With Michelle Kwan, celebrate discipline, focus, and mastery—share a behind-the-scenes look at what excellence requires.
- Jim Gaffigan? Great opportunity to inject humor into your feed, especially around common frustrations your product solves.
Marketing Ideas & Content Strategies for July 7
July 7 is about art, ideas, and unexpected value. Your content today can feel light and insightful or rich and emotional—both routes work depending on your brand tone.
1. “Sliced Bread” Content
- Launch or spotlight something small that’s made a big difference.
- Repost an old product or service that still gets love today.
- Use the phrase “The best thing since sliced bread…” in a funny or engaging post.
2. Celebrate Innovation Through Simplicity
- Share a “simple hack” or tip related to your niche.
- Create a mini-carousel with before/after or “how it started vs. how it’s going.”
- Highlight how you’ve improved customer experience with thoughtful, simple touches.
3. Art, Rhythm & Flow
- With birthdays like Chagall and Ringo, post about your creative process or routines.
- Ask: “What’s something you do to get into flow?”
- Share a client or customer journey in a “from chaos to clarity” format.
4. Empowerment & Trailblazing
- Use O’Connor’s appointment as a moment to spotlight diversity in leadership.
- Post about who inspired you to lead, start, or build.
- Run a campaign: “Tag a trailblazer” to encourage your audience to uplift others.
5. Hashtags to Use
- #July7
- #BestThingSinceSlicedBread
- #CreativeBusiness
- #EmpoweredVoices
- #SimpleIsPowerful
- #EntrepreneurJourney
- #BehindTheScenes
Conclusion: Make Something Simple, Bold, and Lasting
July 7 is a reminder that innovation doesn’t always need to be flashy. Sometimes it’s a small change—like slicing bread—that transforms everything. Today is the perfect opportunity to show your audience the impact of thoughtful design, courageous leadership, or playful creativity.
