Focus, Empathy, and Legacy—A Brand’s Opportunity to Connect
July 30 is a powerful day rooted in empathy, global unity, and leadership. With the recognition of the International Day of Friendship and the birth of impactful public figures, it’s an excellent opportunity to spotlight your brand’s human side. Today’s events invite brands to create content that celebrates relationships, communicates core values, and strengthens community.
This Day in History: Key Events from July 30
- 1956 – “In God We Trust” Becomes the Official U.S. Motto
Signed into law by President Dwight D. Eisenhower, this move embedded a message of faith and unity into the national identity.
Marketing Idea: Reflect on the power of a motto or mission statement. Invite your audience to share what belief or phrase drives them—or highlight your own. - 1965 – Medicare and Medicaid Established
Signed by President Lyndon B. Johnson, this historic legislation transformed access to healthcare for millions of Americans.
Marketing Idea: Use this anniversary to highlight how your business makes essential services more accessible or how you care for your customers beyond the transaction. - 2013 – First International Day of Friendship Celebrated by the United Nations
This day promotes global solidarity, reconciliation, and the importance of friendship between people, cultures, and countries.
Marketing Idea: Perfect for relationship-driven brands. Encourage followers to tag a friend, share customer stories, or run a campaign around collaboration and connection.
Celebrity Birthdays: Notable Figures Born on July 30
- Emily Brontë (1818–1848) – English novelist and poet, author of Wuthering Heights.
- Henry Ford (1863–1947) – Founder of the Ford Motor Company, pioneer of modern mass production.
- Arnold Schwarzenegger (1947– ) – Actor, former Governor of California, and global icon of determination and personal transformation.
- Lisa Kudrow (1963– ) – Actress and comedian best known for her role as Phoebe Buffay on Friends.
- Terry Crews (1968– ) – Actor, former NFL player, and advocate for personal growth and positive masculinity.
Marketing Idea:
- Use Henry Ford’s birthday to discuss innovation, leadership, or how your brand improves efficiency.
- Arnold Schwarzenegger offers great tie-ins to content about resilience, fitness, reinvention, or brand transformation.
- Lisa Kudrow and the International Day of Friendship are a perfect combo—create content that’s playful, nostalgic, or celebratory.
Marketing Ideas & Content Strategies for July 30
Here’s how you can create timely, engaging content that your audience will relate to and remember:
1. Celebrate Friendship & Community
- Use the International Day of Friendship to feature customer partnerships, employee shoutouts, or behind-the-scenes stories.
- Ask your audience: “Who’s been a friend to your business journey?”
2. Share Your Brand’s Motto or Mission
- Inspired by the U.S. motto becoming official, post about the phrase or belief that fuels your brand’s direction.
- Run a poll or conversation thread: “What motto keeps you focused when things get tough?”
3. Educate and Serve
- Reflect on Medicare and Medicaid to discuss your brand’s commitment to inclusion, affordability, or long-term customer support.
- If you’re in wellness, health, finance, or coaching—this is a strong anchor for thought leadership.
4. Storytelling with Impact
- Use Emily Brontë’s literary legacy to highlight the power of storytelling. Great hook for blog writers, content marketers, or anyone shaping narrative in their field.
- Introduce a “favorite quote” series or feature user-generated stories.
5. Hashtags to Use
- #July30
- #InternationalDayOfFriendship
- #CustomerCare
- #BrandMotto
- #InnovationLegacy
- #BusinessWithHeart
- #StoryDriven
Conclusion: Connect With Purpose and Heart
July 30 reminds us that while innovation drives progress, it’s empathy and relationships that sustain it. Whether you’re honoring a global friendship, celebrating a bold innovator like Henry Ford, or simply sharing your business values, today is a chance to lead with heart and build deeper connections.
