Celebrate Strength, Change, and the Spark of Creativity
July 28 serves up a dynamic mix of world-changing history, cultural milestones, and famous birthdays that inspire bold thinking. Today’s date offers brands and creators a chance to reflect on leadership, transformation, and the impact of visionary voices. Whether you’re telling your story, promoting a product, or just keeping your brand relevant—this day offers strong hooks for high-value content.
This Day in History: Key Events from July 28
- 1914 – World War I Begins
Austria-Hungary declared war on Serbia, launching one of the most devastating conflicts in modern history.
Marketing Idea: Use this event to reflect on the importance of clear communication and global impact. Share how your brand has learned from the past or how you aim to create peace and collaboration in your industry. - 1945 – B-25 Bomber Crashes into the Empire State Building
A U.S. Army plane accidentally struck the 79th floor, causing significant damage and deaths but not toppling the building.
Marketing Idea: Talk about unexpected disasters and how your business has overcome setbacks or “crash moments.” A powerful lead-in to a post about resilience. - Peru Independence Day (1821)
Though not a fixed-date global holiday for all brands, it’s celebrated in many parts of the world.
Marketing Idea: Acknowledge international audiences and share a global spotlight post. Great for multicultural brands or international customer appreciation.
Celebrity Birthdays: Notable Figures Born on July 28
- Jacqueline Kennedy Onassis (1929–1994) – Former First Lady known for elegance, resilience, and style.
- Terry Fox (1958–1981) – Canadian athlete and cancer research activist, remembered for his “Marathon of Hope.”
- Soulja Boy (1990– ) – Rapper and early social media influencer who built viral fame through internet platforms.
- Elizabeth Berkley (1972– ) – Actress known for roles in Saved by the Bell and Showgirls.
Marketing Idea:
- Jacqueline Kennedy can inspire posts about leadership with grace, brand style, and reinvention.
- Terry Fox is an incredible reference for resilience, purpose-driven branding, and philanthropic storytelling.
- Soulja Boy offers a fun way to dive into the power of viral content and the importance of platform awareness.
Marketing Ideas & Content Strategies for July 28
With its mix of history, elegance, tragedy, and triumph, July 28 invites both emotional and strategic content ideas. Here’s how to make the most of it:
1. Embrace the Lessons of History
- Reflect on WWI’s origins and tie it into your messaging on the cost of miscommunication or overreaction.
- Frame a leadership post on how your brand navigates high-pressure moments.
2. Build on the Theme of Resilience
- The 1945 plane crash didn’t take down the Empire State Building—just like tough times won’t topple your mission.
- Share a brand story where you pushed through or restructured after a major “impact.”
3. Global & Cultural Connection
- Even if you don’t serve Peruvian customers directly, use today as a way to show cultural appreciation or spotlight global team members or clients.
- “Here’s how we connect with the world—one customer at a time.”
4. Celebrate Visionary Voices
- Jacqueline Kennedy: Highlight the importance of brand elegance or legacy.
- Terry Fox: Shine a light on a cause your brand believes in.
- Soulja Boy: Ask, “What’s your brand’s viral moment?” or share a fun behind-the-scenes of a content win.
5. Hashtags to Use
- #July28
- #OnThisDay
- #BrandResilience
- #MarketingWithPurpose
- #GlobalBranding
- #BrandWithStyle
- #LeadershipWithGrace
- #MakeHistory
Conclusion: From Conflict to Clarity
July 28 is a day of paradox: a war began, a building was struck, yet people like Jacqueline Kennedy and Terry Fox brought hope and dignity to the world. As a brand, lean into that complexity. Share your values. Reflect your mission. And let your content today remind your audience that strength isn’t just found in force—it’s found in how we rebuild, reframe, and rise.
