Keeping the New Year Energy Alive
By January 3, people are settling into the rhythm of the new year. While some are still riding the high of fresh resolutions, others may already be feeling the challenge of sticking to their goals. This makes today a great time for brands and content creators to provide motivation, inspiration, and engaging discussions.
From historical milestones to celebrity birthdays, January 3 offers plenty of ways to connect with your audience and create meaningful content that sparks interest.
This Day in History: Key Events from January 3
Throughout history, January 3 has been the backdrop for major events across science, politics, and pop culture. Here are some of the most notable:
- 1521 – Martin Luther is Excommunicated by the Pope
Religious reformer Martin Luther was officially excommunicated by Pope Leo X, marking a defining moment in the Protestant Reformation.
Marketing Idea: Businesses in education, history, or leadership niches can explore themes of challenging the status quo, standing firm in beliefs, or discussing the power of reform. - 1888 – The First Wax Cylinders for Recording Are Sold
Thomas Edison’s company began selling wax cylinders, an early form of recorded sound.
Marketing Idea: Music-related brands can reflect on the evolution of audio recording and how technology has transformed the way we experience sound. - 1959 – Alaska Becomes the 49th U.S. State
Alaska officially joined the United States, expanding the nation’s borders and natural wonders.
Marketing Idea: Travel and adventure brands can highlight must-see destinations in Alaska, while businesses can draw parallels between exploration and growth in the new year. - 1977 – Apple Incorporates as a Company
Apple Inc. was officially founded by Steve Jobs, Steve Wozniak, and Ronald Wayne, marking the beginning of one of the most influential tech companies in history.
Marketing Idea: Entrepreneurs and business-focused brands can use this day to discuss innovation, business growth, or lessons from Apple’s journey.
Celebrity Birthdays: Notable Figures Born on January 3
- J.R.R. Tolkien (1892) – Legendary author of The Lord of the Rings and The Hobbit.
- Greta Thunberg (2003) – Environmental activist and global advocate for climate change action.
- Mel Gibson (1956) – Academy Award-winning actor and director, known for Braveheart and Lethal Weapon.
- Eli Manning (1981) – Former NFL quarterback and two-time Super Bowl champion.
- Victoria Principal (1950) – Actress and entrepreneur, best known for Dallas.
Marketing Idea: If your brand has ties to literature, leadership, film, sports, or environmental issues, you can use these figures as inspiration. For example:
- A bookstore could celebrate J.R.R. Tolkien’s legacy with a fantasy book recommendation post.
- A sustainability brand could highlight Greta Thunberg’s activism and discuss ways to live more sustainably.
- A sports brand could post a tribute to Eli Manning’s football achievements.
Marketing Ideas & Content Strategies for January 3
With the holiday rush fading, today is a great time to keep engagement high and provide valuable content. Here’s how brands can make the most of January 3:
1. “3rd Day, 3 Things” Content
Play with the number three in your content!
- Share three industry predictions for the year ahead.
- Post three quick tips for success in your niche.
- Highlight three trends people should be watching.
2. Focus on Innovation & Growth
Since Apple was incorporated on this day, use this as an opportunity to talk about business innovation, leadership, or industry trends.
- Entrepreneurs can reflect on lessons from Apple’s journey.
- Tech brands can discuss the future of digital products.
- Creative businesses can highlight how they plan to innovate in the new year.
3. Encourage Reflection & Goal-Setting
By now, some people are already struggling with their resolutions. Provide encouragement with:
- Productivity hacks for staying motivated.
- A social media poll asking, “How are your New Year’s resolutions going so far?”
- A challenge to set mini-goals for the week or month ahead.
4. Themed Hashtags to Use
Increase visibility by incorporating relevant hashtags:
- #January3
- #NewYearGoals
- #WisdomWednesday (if applicable)
- #OnThisDay
- #ThrowbackHistory
Conclusion: Keep the Momentum Going
January 3 is a day of innovation, history, and motivation. Whether you tie into Apple’s incorporation, Tolkien’s literary impact, or the significance of goal-setting in the new year, there are countless ways to create meaningful and engaging content today.
