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Pro Branding Guide

Are you looking to start a business or take your existing business to the next level? If so, you need branding and marketing help! Luckily for you, Built By Pro™ is here to provide just that. From getting started with naming a business, through website design, social media, and more, this is the Pro Branding Guide.

Pro Branding Guide Table of Contents

Introduction: Getting Started Like A Pro

First things first, we are not lawyers. The information provided on this site is for informational purposes ONLY. When it comes to the legal parts of starting a business, you should always consult with professionals in the right field. Business Licenses, Legal Documents, Accounting and other parts of business IS NOT what is guide is about. There are some steps that will be covered in this guide to assist with some of these steps, but you should ALWAYS CONSULT PROFESSIONALS & USE YOUR BEST JUDGEMENT.

Google Chrome Browser

I am starting this guide with Google Chrome. I am putting this first because, for some of the steps, we will be using different extensions with Chrome. We are going to cover how to start a new Chrome profile along with what extensions to install and more.

Understanding Your Target Market

Your clients/customers PAY YOUR BILLS!  Don’t you think you should try to understand them more so you can help them more?

That is what the Client Compass is. It will walk you through understanding who your target market is. Then it will cover them asking the question(s) that start their journey, to doing business with you and beyond.

Know Your Exit

This is a touchy subject because we all want to believe we are immortal. But, unfortunately, we are not. So this step is to help find what your exit is going to be. Is the business something you’re going to pass down to your kids, sell to another company, or do you plan on just closing the doors when you retire?

Secure Passwords

Your passwords give up access to everything from your businesses email accounts, to your website, and banking accounts. Having a secure password is very important! There are tools and resources that can help you not only create secure passwords, but also remember them for all the different logins you need. 

Branding Like A Pro

Naming A Business

A lot can go into naming a business from the founder’s name, favorite animal, services, and even the use of business name generators. User our free naming a business guide to help you come up with a name for your business.

Branding 101

You have the first major step finished when it comes to branding, “Naming Your Business”, but how do you go from a name to a brand? 

Color Psychology

It may sound like some “new-age”, “self-help”, type of thing to think about, but color psychology is very important when you are building out your brand. The wrong colors can convey the wrong messages. 

Logo Design

When it comes to your brand, your name is important, but your logo is the “face” of your business. Don’t let an amateur design make you look like you’re just getting started. If you want to be a Pro, you have to look like a Pro!

Brand Icon Design

The “Website Icon” (or for the older crowd, the “Favicon”) is the small image that is normally on the left of the website title within the internet browser. This, in my opinion, is one of the first parts of branding your website & brand properly.

Mission Statement

A mission statement is a declaration of your company’s purpose. A well-crafted statement can help you grow your business. Learn more about mission statements and write your mission statement now

Vision Statement

A vision statement is a powerful tool. It can help to focus your business and keep you on track. A well-written vision statement can inspire you and your team, and provide guidance when things get tough.

Core Values

What are your core values? This is a question that every business should be able to answer. Why? Because your core values guide your decisions and actions. They are the foundation of your business.

Tagline/Slogan

A tagline is a very important part of your branding for your business. It is one of the first things people see and it needs to be catchy and memorable. A slogan is similar to a tagline, but it is often used in marketing materials and advertising.

Starting Your Digital Footprint

Branded Username

While this could technically be under branding, it is the first, and most important step to starting your digital footprint. You don’t want to have to explain your domain, social media, and email multiple times. A proper Branded Username is key to branding your business online like a Pro!

Claiming Your Name

Now that you have a Branded Username, it’s time to “Claim” it. The process of “Claiming Your Name” online can take some time, but if you don’t do it when you start, you risk the potential of someone else registering your domain or getting the handle you want on social media. So take the time in the beginning and do it right the first time.

Follow the steps below…

Gmail

I know it’s not professional to hand out Gmail addresses when you’re asked for your email. Don’t think of Gmail as just email. You will need a Gmail account in order to use Google Voice, YouTube, Google Business Profiles, and you’ll need an email address to sign up so that you can get a custom email address with your domain.

Google Voice

When it comes to putting your phone number online, sometimes you don’t want to put your personal number. Having a secondary number from Google Voice allows you to not only forward your calls but you can text, set “Do Not Disturb” mode, and more … FOR FREE!

Register Your Domain

Whether it’s for a website, or to redirect to your digital business card or link stack, you will need a domain. For the most part, this is the address of your website on the internet, and it’s what people will use to find you.

Domain Powered Email Address

Professionalism is key when building a successful brand. Nothing screams amateur more than a default Gmail, Yahoo, or Hotmail address. Especially if you are using your old email address from your younger years. FunnyGuy82@Hotmail.com IS NOT a good email address for your business.

Create Social Media Profiles & Claim Username

As we go through the different platforms, you’ll see that the sign-up process may be a little different on each platform. In this section, our focus is going to be getting the platforms where we can register your branded username as a “handle/username”.

There are platforms that require growth before you can get a unique URL or “handle”. For example, YouTube requires you to have 1,000 subscribers before you can get your own unique URL (youtube.com/yourbrandsname) 

So remember when you do get your own unique URLs to update them on your website & other places where they are listed.

NOTE: There are literally hundreds of social media apps/websites, so we’re only going to cover the main platforms.

WE ARE ONLY GOING TO BE CREATING THE ACCOUNTS AND CLAIMING OUR USERNAMES. We will go through the ins and outs for each platform when we get to them.

Website Design

Now that you have your domain, email, Branded Worksheet, and Branded Username, the next step is to build your website and cover some things you should know first.

How Much Does A Website Cost?

The first question most business owners & entrepreneurs ask is “How much does it cost to make a professional website?”. Honestly, it’s like asking how much a car or a house costs. The hosting you choose, the functionality you add, and more, can change the overall cost of building a website.

How Long Does It Take To Make A Website?

This is normally the second question asked. “How long does it take to build a professional website?”. This will depend on who’s making the site as well as how much customization you want on your website. Basic 7-10 page websites can take a few hours depending on if you have content ready and know what you want.

Stock Photos & Other Royalty-Free Media

This is normally the second question asked. “How long does it take to build a professional website?”. This will depend on who’s making the site as well as how much customization you want on your website. Basic 7-10 page websites can take a few hours depending on if you have content ready and know what you want.

Image Optimization

This is normally the second question asked. “How long does it take to build a professional website?”. This will depend on who’s making the site as well as how much customization you want on your website. Basic 7-10 page websites can take a few hours depending on if you have content ready and know what you want.

Writing Content For Your Website

This is normally the second question asked. “How long does it take to build a professional website?”. This will depend on who’s making the site as well as how much customization you want on your website. Basic 7-10 page websites can take a few hours depending on if you have content ready and know what you want.

The Best Website Platform To Build On

When it comes to building a website, there are a ton of different paths that you can take. Of course, you can always custom-code a website. (I WOULDN’T RECOMMEND THAT!) You can use funnel-builders and many other pre-coded options. But if you want a proven platform that is used by some of the biggest brands in the world like Disney, Sony, Hypebeast, The White House, and more, then you need to use WordPress. It has a successful track record, and I personally have been using WordPress for almost 15 years.

WordPress Website Hosting Options

Getting started, your website hosting is the second most important part of your website, ONLY behind your domain. If your hosting is slow, your website will be too. 

I understand that budgets can restrict businesses at times so I’ve listed two different options for hosting your WordPress website.

HostYak Managed WordPress Hosting

APPROX. $10/mo. Sometimes when you’re getting started, you may be on a very tight budget. That is why I have the HostYak Managed WordPress Hosting listed here. It is a more affordable option for hosting your WordPress website. For basic (Low graphic/video) websites with under 10,000 visitors per month. (There are ways to use higher resolution images and videos but it does include extra steps.)

Cloudways WordPress Hosting

APPROX. $24/mo. After 20 years of making websites, and working with close to 100 different hosting companies, I finally landed on MY FAVORITE HOSTING COMPANY! I landed on Cloudways in early 2021 after a launch that crashed the server my website was on. It runs on some very fast servers and for those of you who are working on multiple products, you don’t get charged by the website.

WordPress Setup & Customization

Permalinks and create pages, reading etc

What "WordPress Theme" Should I Use?

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

What "WordPress Plugins" Should I Use?

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

Search Engine Optimization 101 (S.E.O.)

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

Designing A Responsive & Mobile Friendly Website

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

Elementor Pro WordPress WYSIWYG Website Designer

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

WordPress "Theme Builder" Design

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

Header Design

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

Footer Design

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

Single Post (Blog Post)

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

Single Page

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

Archive (Blog Page)

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

Search Results

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

Error 404 Page

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

What Pages Should You Have On Your Website?

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

Home Page

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

About Page

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

Frequently Asked Questions Page (F.A.Q.)

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

Blog Page

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

Services Page

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

Portfolio Page

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

Contact Page

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

Terms & Conditions Page

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

Privacy Policy Page

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

Disclaimer Page

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

How To Optimize A Page With RankMath

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

Website Design Pre-Launch Checklist

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

Website Design Launch

The exact pages each business should have will likely change based on the industry of the business, but there are staple pages that you need to have. Some are for you to tell your potential clients/customers what you do, some are for legal reasons, some are for marketing, but all of these pages should be included in your website.

E-Mail Marketing

Now that you have your domain, email, Branded Worksheet, and Branded Username, the next step is to build your website and cover some things you should know first.

Introduction To E-Mail Marketing

The first question most business owners & entrepreneurs ask is “How much does it cost to make a professional website?”. Honestly, it’s like asking how much a car or a house costs. The hosting you choose, the functionality you add, and more, can change the overall cost of building a website.

E-Mail Marketing Software

Your clients/customers PAY YOUR BILLS!  Don’t you think you should try to understand them more so you can help them more?

That is what the Client Compass is. It will walk you through understanding who your target market is. Then it will cover them asking the question(s) that start their journey, to doing business with you and beyond.

MailChimp

This is a touchy subject because we all want to believe we are immortal. But, unfortunately, we are not. So this step is to help find what your exit is going to be. Is the business something you’re going to pass down to your kids, sell to another company, or do you plan on just closing the doors when you retire?

Aweber

This is a touchy subject because we all want to believe we are immortal. But, unfortunately, we are not. So this step is to help find what your exit is going to be. Is the business something you’re going to pass down to your kids, sell to another company, or do you plan on just closing the doors when you retire?

Opt-In Forms & Building Your List

This is a touchy subject because we all want to believe we are immortal. But, unfortunately, we are not. So this step is to help find what your exit is going to be. Is the business something you’re going to pass down to your kids, sell to another company, or do you plan on just closing the doors when you retire?

Social Media

Now that you have your domain, email, Branded Worksheet, and Branded Username, the next step is to build your website and cover some things you should know first.

Understanding Social Media

The first question most business owners & entrepreneurs ask is “How much does it cost to make a professional website?”. Honestly, it’s like asking how much a car or a house costs. The hosting you choose, the functionality you add, and more, can change the overall cost of building a website.

Social Media Platforms

Your clients/customers PAY YOUR BILLS!  Don’t you think you should try to understand them more so you can help them more?

That is what the Client Compass is. It will walk you through understanding who your target market is. Then it will cover them asking the question(s) that start their journey, to doing business with you and beyond.

Facebook

Your clients/customers PAY YOUR BILLS!  Don’t you think you should try to understand them more so you can help them more?

That is what the Client Compass is. It will walk you through understanding who your target market is. Then it will cover them asking the question(s) that start their journey, to doing business with you and beyond.

Instagram

Your clients/customers PAY YOUR BILLS!  Don’t you think you should try to understand them more so you can help them more?

That is what the Client Compass is. It will walk you through understanding who your target market is. Then it will cover them asking the question(s) that start their journey, to doing business with you and beyond.

Twitter

Your clients/customers PAY YOUR BILLS!  Don’t you think you should try to understand them more so you can help them more?

That is what the Client Compass is. It will walk you through understanding who your target market is. Then it will cover them asking the question(s) that start their journey, to doing business with you and beyond.

LinkedIn

Your clients/customers PAY YOUR BILLS!  Don’t you think you should try to understand them more so you can help them more?

That is what the Client Compass is. It will walk you through understanding who your target market is. Then it will cover them asking the question(s) that start their journey, to doing business with you and beyond.

YouTube

Your clients/customers PAY YOUR BILLS!  Don’t you think you should try to understand them more so you can help them more?

That is what the Client Compass is. It will walk you through understanding who your target market is. Then it will cover them asking the question(s) that start their journey, to doing business with you and beyond.

Know Your Exit

This is a touchy subject because we all want to believe we are immortal. But, unfortunately, we are not. So this step is to help find what your exit is going to be. Is the business something you’re going to pass down to your kids, sell to another company, or do you plan on just closing the doors when you retire?

Blogging For Business

Now that you have your domain, email, Branded Worksheet, and Branded Username, the next step is to build your website and cover some things you should know first.

Writing A Blog Post

The first question most business owners & entrepreneurs ask is “How much does it cost to make a professional website?”. Honestly, it’s like asking how much a car or a house costs. The hosting you choose, the functionality you add, and more, can change the overall cost of building a website.

How Long Should A Blog Post Be?

Your clients/customers PAY YOUR BILLS!  Don’t you think you should try to understand them more so you can help them more?

That is what the Client Compass is. It will walk you through understanding who your target market is. Then it will cover them asking the question(s) that start their journey, to doing business with you and beyond.

The Structure Of A Blog Post

Your clients/customers PAY YOUR BILLS!  Don’t you think you should try to understand them more so you can help them more?

That is what the Client Compass is. It will walk you through understanding who your target market is. Then it will cover them asking the question(s) that start their journey, to doing business with you and beyond.

How To Optimize A Blog Post With RankMath

Your clients/customers PAY YOUR BILLS!  Don’t you think you should try to understand them more so you can help them more?

That is what the Client Compass is. It will walk you through understanding who your target market is. Then it will cover them asking the question(s) that start their journey, to doing business with you and beyond.

What To Do After You Publish A Blog Post?

This is a touchy subject because we all want to believe we are immortal. But, unfortunately, we are not. So this step is to help find what your exit is going to be. Is the business something you’re going to pass down to your kids, sell to another company, or do you plan on just closing the doors when you retire?

Other Resources

Now that you have your domain, email, Branded Worksheet, and Branded Username, the next step is to build your website and cover some things you should know first.

Pro Resource Center

The first question most business owners & entrepreneurs ask is “How much does it cost to make a professional website?”. Honestly, it’s like asking how much a car or a house costs. The hosting you choose, the functionality you add, and more, can change the overall cost of building a website.

Pro Download Vault

Your clients/customers PAY YOUR BILLS!  Don’t you think you should try to understand them more so you can help them more?

That is what the Client Compass is. It will walk you through understanding who your target market is. Then it will cover them asking the question(s) that start their journey, to doing business with you and beyond.

Pro Training Center

This is a touchy subject because we all want to believe we are immortal. But, unfortunately, we are not. So this step is to help find what your exit is going to be. Is the business something you’re going to pass down to your kids, sell to another company, or do you plan on just closing the doors when you retire?