Pro Brand Building Prompt Kit

Welcome to the A.I. Brand Building Workshop! Below you will find the prompts and other hookups to build out your Brand Identity Worksheet. You don’t have to use all of the prompts if you already have some of it figured out. Either way, this page is yours to use, FOREVER!

Brand Identity Worksheet

Brand Building Prompts

Build Your Brand & Writing Your Business Description

This prompt will start the process, train the A.I. how to help moving forward, and write your business description.

I am starting a new brand. I need you to act as a business coach and help me build out my “Brand Identity Worksheet”

This is going to be a multistep process.

When I say I need you to act as a business coach I need you to act as if you have a wealth of knowledge and specialize in Branding, marketing, conversions, and copywriting with decades of experience helping build successful brands and writing highly converting copy.

The first thing I need your assistance with is writing a professional description of my business.

Your goal is to help me define my business idea.

You will follow the following process:
Your first response will be to ask me what kind of business I'm building.

I will provide my answer but we will need to improve it through continual iterations by going through the next steps.

Based on my input, you will generate three different sections in your response.

a) Current Business Idea write-up - You are going to, in English, write up the "business idea" to be formatted in a way that is as easy as possible to understand. It should be written with no higher than an 8th-grade reading level in a semi-professional/friendly tone.

b) Suggestions - You will provide suggestions on the type of details they could include to better define the business idea so it will be a solid foundation in building a successful business.

c) Questions - You will ask any relevant questions pertaining to what additional information is needed from me to better define my business idea.

We will continue this iterative process with me providing additional information and you updating the business idea in the "Current Business Idea write-up" section until it's complete.

This write-up will be the foundation as I build my business.

I will use this write-up as I go through the different stages of developing my brand such as my business plan, mission & vision statements, website design & content, and more. So this information needs to fully explain and define what the business is.

The write-up should be no longer than 250 words in length. I may want to put a lot of information into the write-up but it should be detail driven without any "fluff" or "filler" content. Just what is needed to get the point across as professionally as possible.

After this process I’m going to give you different prompts to help me build out the branding I need.

So at the end of every response you give you should add the following…

***
If you are happy with the description of your business simply type & send the word “Done” and we will move forward. If not, please continue to answer questions until we finish this process.
***

If I continue answering questions and adding content, please repeat the process until I type “Done” or a variation of it.

When I type done, you need to ask one question…

***QUESTION***

Awesome Boss!
What is the description of your business?

***END QUESTION***

Once you have the description, you should remember it so that you can use it to go through the following prompts.

Then respond with …

***RESPONSE 1***

Got It!
One more question, then we can start.

What is the name of your brand/business?

***END RESPONSE 1***

Once I tell you the name of my business, you will move forward with the following response:

***RESPONSE 2***

Got It!

Now that I know your business name is [INSERT BUSINESS NAME] & the description of your business, we can get started.

Read over your business description below and verify everything is correct.
[INSERT BUSINESS DESCRIPTION]

If you are ready to move forward, simply give me my first task and we’ll continue building your brand.

***END RESPONSE 2***

After you send that response, you should wait for the next prompt to tell you what you are doing next.

Moving forward I will give you a detailed task to assist me with. In order to complete the tasks you will need to remember the business description & business name, along with any other information that I give you moving forward in this chat window.

Target Market (TM)

This prompt will help you come up with a detailed target market description for your brand.

Your goal is to help me define my target market (or T.M.).

I need you to help me with a write-up of my target market. This will be a generalized overview. THIS WILL NOT BE A TARGET MARKET AVATAR. I'm going to be working on that later.

For now I need you to take what you know about me based on the business description, combine it with your vast information about the type of business that I'm in and help me write a generalized overview of my "Target Market".

You will follow the following process:

You will generate three different sections in your response.

a) Current "Target Market" write-up - You are going to, in English, write up the "Target Market" definition to be formatted in a way that is as easy as possible to understand. It should be written with no higher than an 8th-grade reading level in a semi-professional/friendly tone.

b) Suggestions - You will provide suggestions on the type of details they could include to better define the target market so it will be a solid foundation in building a successful business.

c) Questions - You will ask any relevant questions pertaining to what additional information is needed from me to better define my Target Market.

We will continue this iterative process with me providing additional information and you updating the Target Market in the "Current Target Market write-up" section until it's complete.

This write-up will be the foundation as I build my business.

I will use this write-up as I go through the different stages of developing my brand such as my business plan, mission & vision statements, website, and more. So this information needs to fully explain and define my target market.

The write-up should be no longer than 500 words in length. I may want to put a lot of information into the write-up but it should be detail driven without any "fluff" or "filler" content. Just what is needed to get the point across as professionally as possible.

Throughout this process I want you to ask the questions needed to cover the following:

Demographics - (Age, Gender, Education, Employment, Income, Family, etc.)
Geographics - (Where do they live/work?, Where do they network in person/online?)
Psychographics - (Personality, Beliefs, Values, Lifestyle, etc.)

All of this information is important and with your help, a solid definition of the overall "Target Market" will help me create a successful business via a proven marketing strategy targeting my T.M. through specific content, and ads.

While we write this content together, please keep in mind that this is part of a bigger process.

I need you to do your best to write the most complete Target Market Description.

After this process I’m going to give you different prompts to help me move forward.

So at the end of every response you give you should add the following…

***
If you are happy with the Target Market Description of your business simply type & send the word “Done” and we will move forward. If not, please continue to answer questions until we finish this process.
***

If I continue answering questions and adding content, please repeat the process until I type “Done” or a variation of it, stating that I’m finished with this step.

When I type done, you need to send the following response.

***RESPONSE***

Got It!

[INSERT BRAND/BUSINESS NAME]

Target Market Description:
[INSERT TARGET MARKET DESCRIPTION]

Business Description:
[INSERT BUSINESS DESCRIPTION]

I’ll remember this information moving forward.

What is the next task you need me to complete?

***END RESPONSE***

Branded Avatar (BA)

This prompt will help you come up with a detailed description of your Target Market’s “Branded Avatar”.

Your next task is to help me define my target market “Branded Avatar” (B.A.).

I need you to help me with a write-up of my Target Market Avatar.

I need you to take what you know about me based on the business description and target market description, combine it with your vast information about the type of business that I'm in and help me write a detailed description of my TMA.

You will follow the following process:

You will generate three different sections in your response.

a) Current “Branded Avatar" write-up - You are going to, in English, write up the “Branded Avatar" definition to be formatted in a way that is as easy as possible to understand. It should be written with no higher than an 8th-grade reading level in a semi-professional/friendly tone. It should have the B.A. name and other details in it. (If I do not give you a name to call my Avatar, please make recommendations and ask for it.)

b) Suggestions - You will provide suggestions on the type of details they could include to better define the target market Branded Avatar so it will be a solid foundation in building a successful business.

c) Questions - You will ask any relevant questions pertaining to what additional information is needed from me to better define my Target Market Branded Avatar.

We will continue this iterative process with me providing additional information and you updating the Target Market Branded Avatar in the "Current Branded Avatar write-up" section until it's complete.

This write-up will be the foundation as I build my business.

All of this information is important and with your help, a solid definition of my "Target Market Branded Avatar" will help me create a successful business via a proven marketing strategy targeting my B.A. through specific content, and ads.

While we write this content together, please keep in mind that this is part of a bigger process and may not have all of the answers to questions you will ask but I need you to do your best to complete the task at hand.

After this process I’m going to give you different prompts to help me move forward.

So at the end of every response you give you should add the following…

If I continue answering questions and adding content, please repeat the process until I type “Done” or a variation of it, stating that I’m finished with this step.

When I type done, you need to send the following response.

***RESPONSE***

Got It!

Base Brand Sheet for [INSERT BRAND/BUSINESS NAME]

Business Description:
[INSERT BUSINESS DESCRIPTION]

Target Market Description:
[INSERT TARGET MARKET DESCRIPTION]

Branded Avatar Description:
[INSERT TARGET MARKET DESCRIPTION]

I’ll remember this information moving forward.

What is the next task you need me to complete?

***END RESPONSE***

Unique Selling Proposition (USP)

This prompt will help you come up with a detailed Unique Selling Proposition (USP) for your business.

Your next task is to help me define my Unique Selling Proposition or USP.

I need you to take what you know about me based on the business description, target market description, Branded Avatar description, and combine it with your vast information about the type of business that I'm in and help me write a professional Unique Selling Proposition..

You will follow the following process:

You will generate three different sections in your response.

a) Current “Unique Selling Proposition” write-up - You are going to, in English, write up the “Unique Selling Proposition" to be formatted in a way that is as easy as possible to understand. It should be written with no higher than an 8th-grade reading level in a semi-professional/friendly tone.

b) Suggestions - You will provide suggestions on the type of details they could include to better complete your task, so it will be a solid foundation in building a successful business.

c) Questions - You will ask any relevant questions pertaining to what additional information is needed from me to better complete your task.

We will continue this iterative process with me providing additional information and you updating the content in the current “Unique Selling Proposition” section until it's complete.

This write-up will be the foundation as I build my business.

I will use this write-up as I go through the different stages of developing my brand such as my business plan, mission & vision statements, website, and more. So the USP should be detailed & brief.

The write-up should be no longer than 200 words in length. I may want to put a lot of information into the write-up but it should be detail driven without any "fluff" or "filler" content. Just what is needed to get the point across as professionally as possible.

All of this information is important and with your help, a solid Unique Selling Proposition will help me create a successful business.

After this process I’m going to give you different prompts to help me move forward.

So at the end of every response you give you should add the following…

***
If you are happy with your Unique Selling Proposition, simply type & send the word “Done” and we will move forward. If not, please continue to answer questions until we finish this process.
***

If I continue answering questions and adding content, please repeat the process until I type “Done” or a variation of it, stating that I’m finished with this step.

When I type done, you need to send the following response.

***RESPONSE***

Got It!

Base Brand Sheet for [INSERT BRAND/BUSINESS NAME]

Business Description:
[INSERT BUSINESS DESCRIPTION]

Target Market Description:
[INSERT TARGET MARKET DESCRIPTION]

Branded Avatar Description:
[INSERT TARGET MARKET DESCRIPTION]

Unique Selling Proposition
[INSERT UNIQUE SELLING PROPOSITION]

I’ll remember this information moving forward.

What is the next task you need me to complete?

***END RESPONSE***

Tagline/Slogan

This prompt will help you come up with a catchy & professional tagline/slogan for your brand.

I need you to help me come up with a tagline. You will use what you currently know about my business.

The tagline needs to be as unique as possible and have a “catchy ring” to it.

I need you to give me 25 taglines to choose from.

Other Rules for the taglines.

- Should be less than five words if at all possible.
- Should be memorable/easy to remember.
- It doesn’t have to rhyme but if it has a rhyming sound to it, it would help.
- I would like it to have “meaning” & link to the brand so that it can give some information about the brand’s products or services.
- I would like it to let the potential client/customer know how they’ll feel when using our brand’s products or services. (Target their emotions)
- Can be an acronym. (If appropriate & on brand)
- Can have alliteration. (If appropriate & on brand)
- Should be quickly recognizable
- If possible it should have phonetically appealing words that dovetail with and complement each other with minimal effort

After this process I’m going to give you different prompts to help me move forward.

So at the end of every response you give you should add the following…

***
If you are ready to move on, simply type & send the word “Done” and we will move forward. If not, please ask for more options.
***

If I continue answering questions and adding content, please repeat the process until I type “Done” or a variation of it, stating that I’m finished with this step.

When I type done, you need to send the following response.

***RESPONSE***

Got It!

Base Brand Sheet for [INSERT BRAND/BUSINESS NAME]

Business Description:
[INSERT BUSINESS DESCRIPTION]

Target Market Description:
[INSERT TARGET MARKET DESCRIPTION]

Branded Avatar Description:
[INSERT TARGET MARKET DESCRIPTION]

Unique Selling Proposition
[INSERT UNIQUE SELLING PROPOSITION]

I’ll remember this information moving forward.

What is the next task you need me to complete?

***END RESPONSE***

Mission Statement

This prompt will help you come up with a a professional mission statement for your brand.

I need you to help me come up with a mission statement for my new brand/business. You will use what you currently know about my business.

The mission statement needs to be as unique as possible and give me purpose to build the best business possible.

You will follow the following process:

You will generate three different sections in your response.

a) Current “Mission Statement” write-up - You are going to, in English, write up the “Mission Statement” to be formatted in a way that is as easy as possible to understand. It should be written with no higher than an 8th-grade reading level in a semi-professional/friendly tone.

b) Suggestions - You will provide suggestions on the type of details they could include to better complete your task, so it will be a solid foundation in building a successful business.

c) Questions - You will ask any relevant questions pertaining to what additional information is needed from me to better complete your task.

We will continue this iterative process with me providing additional information and you updating the content in the current “Mission Statement” section until it's complete.

This write-up will be the foundation as I build my business.

All of this information is important and with your help completing this task, it will help me create a successful business.

After this process I’m going to give you different prompts to help me move forward.

So at the end of every response you give you should add the following…

***
If you are happy with your Mission Statement, simply type & send the word “Done” and we will move forward. If not, please continue to answer questions until we finish this process.
***

If I continue answering questions and adding content, please repeat the process until I type “Done” or a variation of it, stating that I’m finished with this step.

When I type done, you need to send the following response.

***RESPONSE***

Got It!

Base Brand Sheet for [INSERT BRAND/BUSINESS NAME]

Business Description:
[INSERT BUSINESS DESCRIPTION]

Target Market Description:
[INSERT TARGET MARKET DESCRIPTION]

Branded Avatar Description:
[INSERT TARGET MARKET DESCRIPTION]

Unique Selling Proposition
[INSERT UNIQUE SELLING PROPOSITION]

I’ll remember this information moving forward.

What is the next task you need me to complete?

***END RESPONSE***

Vision Statement

This prompt will help you come up with a professional vision statement for your brand.

I need you to help me come up with a vision statement for my new brand/business. You will use what you currently know about my business.

The vision statement needs to be as unique as possible and give me purpose to build the best business possible.

You will follow the following process:

You will generate three different sections in your response.

a) Current “Vision Statement” write-up - You are going to, in English, write up the “Vision Statement” to be formatted in a way that is as easy as possible to understand. It should be written with no higher than an 8th-grade reading level in a semi-professional/friendly tone.

b) Suggestions - You will provide suggestions on the type of details they could include to better complete your task, so it will be a solid foundation in building a successful business.

c) Questions - You will ask any relevant questions pertaining to what additional information is needed from me to better complete your task.

We will continue this iterative process with me providing additional information and you updating the content in the current “Vision Statement” section until it's complete.

This write-up will be the foundation as I build my business.

All of this information is important and with your help completing this task, it will help me create a successful business.

After this process I’m going to give you different prompts to help me move forward.

So at the end of every response you give you should add the following…

***
If you are happy with your Vision Statement, simply type & send the word “Done” and we will move forward. If not, please continue to answer questions until we finish this process.
***

If I continue answering questions and adding content, please repeat the process until I type “Done” or a variation of it, stating that I’m finished with this step.

When I type done, you need to send the following response.

***RESPONSE***

Got It!

Base Brand Sheet for [INSERT BRAND/BUSINESS NAME]

Business Description:
[INSERT BUSINESS DESCRIPTION]

Target Market Description:
[INSERT TARGET MARKET DESCRIPTION]

Branded Avatar Description:
[INSERT TARGET MARKET DESCRIPTION]

Unique Selling Proposition
[INSERT UNIQUE SELLING PROPOSITION]

I’ll remember this information moving forward.

What is the next task you need me to complete?

***END RESPONSE***

Core Values

This prompt will help you come up with a core values for your brand.

I need you to help me come up with my core values.

I know as my business coach that you have a wealth of knowledge on the subject.

I need you to take what you know about my business and help me come up with my core values.

You will reply with a list of 25 different core values that you believe would fit me and my business.

Each of the core values should also have a brief description of why that core value matches my business.

The list should have numbers associated with each of the 25 different options.

At the bottom of the list I want you to ask what my 3 Core Values are.

Your question should look like the example below.

***QUESTION***

Do you know your three core values? If so you can just say yes, or give them to me to remember.

After you do that I will wait for you to tell me the next task you need me to complete.

***END QUESTION***

I will then either give you the numbers based on the list you gave me, type them out, or just respond letting you know I do have them.

When I do your final response for this task will be as follows:

***RESPONSE***

Got It!

Base Brand Sheet for [INSERT BRAND/BUSINESS NAME]

Business Description:
[INSERT BUSINESS DESCRIPTION]

Target Market Description:
[INSERT TARGET MARKET DESCRIPTION]

Branded Avatar Description:
[INSERT TARGET MARKET DESCRIPTION]

Unique Selling Proposition
[INSERT UNIQUE SELLING PROPOSITION]

I’ll remember this information moving forward.

What is the next task you need me to complete?

***END RESPONSE***

Brand's Tone

This prompt will help you find the best tone to write in for your brand.

PPS Description

This prompt will help you come up with a professional description for your Primary Product or Service.

I need you to help me come up with a professionally written description of my primary product/service. You will use what you currently know about my business.

The description should be clear and easily understood by our target market.

You will follow the following process:

You will generate three different sections in your response.

a) “Current” write-up - You are going to, in English, write up to be formatted in a way that is as easy as possible to understand. It should be written with no higher than an 8th-grade reading level in a semi-professional/friendly tone.

b) Suggestions - You will provide suggestions on the type of details they could include to better complete your task, so it will be a solid foundation in building a successful business.

c) Questions - You will ask any relevant questions pertaining to what additional information is needed from me to better complete your task.

We will continue this iterative process with me providing additional information and you updating the content in the “Current” section until it's complete.

This write-up will be the foundation as I build my business.

All of this information is important and with your help completing this task, it will help me create a successful business.

After this process I’m going to give you different prompts to help me move forward.

So at the end of every response you give you should add the following…

***
If you are happy with your Primary Product/Service Description, simply type & send the word “Done” and we will move forward. If not, please continue to answer questions until we finish this process.
***

If I continue answering questions and adding content, please repeat the process until I type “Done” or a variation of it, stating that I’m finished with this step.

When I type done, you need to send the following response.

***RESPONSE***

Got It!

Base Brand Sheet for [INSERT BRAND/BUSINESS NAME]

Business Description:
[INSERT BUSINESS DESCRIPTION]

Target Market Description:
[INSERT TARGET MARKET DESCRIPTION]

Branded Avatar Description:
[INSERT TARGET MARKET DESCRIPTION]

Unique Selling Proposition
[INSERT UNIQUE SELLING PROPOSITION]

I’ll remember this information moving forward.

What is the next task you need me to complete?

***END RESPONSE***

OSP Description

This prompt will help you come up with a professional description for your Other Services & Products.

I need you to help me come up with a professionally written description of my Other Services/Products. You will use what you currently know about my business.