Brand Identity Worksheet

Presents the

Brand Identity Worksheet

Your Brand Identity Worksheet (BIW) is the single most important document for building a clear, consistent, and compelling brand. It keeps all your essential brand information—like your mission, values, tone, target audience, and visual identity—in one easy-to-share file. Whether you’re working with a designer, developer, marketer, or ChatGPT (like me!), this worksheet ensures everyone is on the same page with your brand.

If you need assistance, NEWT has your back! Click Here to have NEWTGPT help you with the write-ups needed below.

(IT’S A FREE RESOURCE – NO OPT-IN NEEDED & BUILT ON TOP OF CHATGPT)

👇 Use the form below, called the “Brand Identity Worksheet Builder,” to create your BIW. Just answer each question, and once you’re done, the system will generate a polished PDF version you can download, share, and use as your brand’s north star.

Pro Brand Identity Worksheet Builder

Core Contact Information

Select Brand Type: Brick & Mortar (Local Service Business) Virtual Business (Operates without regional constraints) Personal Brand (For individual professionals)

Brand Name:

Brand Website URL:

Brand Phone Number:

Brand Email Address:

Brand Address:

Service Location:

Other Brand Information

Brand Description:

Target Market:

Branded Avatar:

Unique Selling Proposition:

Tagline/Slogan:

Mission Statement:

Vision Statement:

Core Value 1 (1-3 words):

Description for Core Value 1:

Core Value 2 (1-3 words):

Description for Core Value 2:

Core Value 3 (1-3 words):

Description for Core Value 3:

Brand’s Tone (to write in):

Primary Product/Service (PPS):

PPS Description:

Other Services/Products (OSP):

OSP Description:

Primary Call-To-Action:

Other Information:

Brand Colors

Primary:

Accent:

Black (Default: #231f20):

White (Default: #FFFFFF):

CTA: